zetafonts
Navigation Menu

type blog

Aldo Novarese and the exploration of Design Space

Posted by in New releases on Mar/2021

A true work of art – a poem, a statue, a melody – is a form that pre-exists in the possibilities of language, of marble, of musical notation. The artist discovers it like a theorem. Italo Calvino 1. Archive discoveries Our exploration of Aldo Novarese’s design space began in 2019, with a visit to Archivio Tipografico in Turin. Born as a love project from a bunch of graphic designers and typographers, Archivio Tipografico is a collaborative space for the preservation, study and practice of the typographic arts, set in a printing office that hosts…read more

Coppa stadio: la radiocronaca

Posted by in Promotion on Feb/2021

Coppa Stadio è il primo torneo italiano di poster design calcistico, ideato da Zetafonts in occasione del revival del carattere Stadio di Aldo Novarese. Abbiamo invitato venti tra i migliori studi grafici e illustratori digitali italiani a giocare con le lettere di Novarese per realizzare un poster dedicato ad una squadra di calcio della propria regione di appartenenza. Ne è emerso un torneo grafico tra squadre di ogni categoria, da capofila di serie A a piccoli club delle categorie più basse. Un torneo inclusivo e ludico, che fa scendere in campo squadre di serie A come il Verona (scelto dai veneti di Happycentro), il Napoli o la Roma (realizzato Allfontsarebastards) accanto a club meno noti come l’Atletico Van Goof (scelto per l’Emilia da Rupert Graphic).

Stadio Cup

Posted by in New releases, Promotion on Feb/2021

On the occasion of the birth centenary of Italian type master Aldo Novarese, Zetafonts foundry has created a revival of Stadio, a typeface created by Novarese in the seventies and published only as a rub-on transfer by R41, Letraset’s Italian competitor. To honour its football-inspired name and its vintage look, Zetafonts foundry has organized the first Italian football poster tournament: Coppa Stadio. Twenty of the best Italian graphic studios and digital illustrators were invited to play with Novarese’s letters to create a poster dedicated to a football team from their home region.

100 Years of Novarese: Stadio Now

Posted by in New releases on Dec/2020

2020 is not only the year of Covid. For typography lovers it also marks the 100th birth anniversary of Aldo Novarese, Italian master of type design. To celebrate it, Zetafonts is going to release the digital revival of Stadio, a forgotten reverse contrast masterpiece designed by Novarese in 1974 and published only as rub-on transfer. Our revival, Stadio Now, is a full family with nineteen variants that explore all the possibilities of the original design space. It is available for pre-release on Zetafonts website, with exclusive perks for supporters.

A brutal victory

Posted by in Awards on Oct/2020

While researching the typography trends for our 2020 Type Trends Look Book we became aware of the many influences of late 19th century sans serif typefaces on our contemporary taste for typeface design. We called this trend “brutal grotesque”, referring to the many quirks and mistakes easily found in vintage pre-digital lead type and printed specimens that had become distinguishing features in contemporary fonts. Slightly off proportions in letters, unexpected calligraphic solutions, uneven and slanted cuts, and the occasional appearance of type design most loved “wrong” feature: reverse contrast. Hagrid and Boring Sans – both presented in the 2020 Trend Book – were our first published explorations in this style. But both were designed while working on a more complex project that ended up being published as the last of our “brutal style” typefaces, that has been chosen as one of the winners of Communication Arts Magazine 11th Annual Typography Competition …

Rediscovering Cairoli

Posted by in New releases on May/2020

This new technique is that of the deliberate anachronism and the erroneous attribution. This technique, whose applications are infinite, prompts us to go through the Odyssey as if it were posterior to the Aeneid and the book Le jardin du Centaure of Madame Henri Bachelier as if it were by Madame Henri Bachelier. This technique fills the most placid works with adventure. (Jorge Luis Borges) Specimen pages for Cairoli Tonda Neretta 1. The case of the old specimen It was at the October 2019 TypeThursday Florence meeting that we first discovered…read more

Virus Fonts, London

Posted by in Studio Visits on Feb/2016

Jonathan Barnbrook is one of our design heroes. He created some of the most successful postmodern typefaces for Emigre, including Mason – now part of the digital collection of MOMA. He designed the definitive art book for Damien Hirst, I Want To Spend the Rest of My Life Everywhere, with Everyone, One to One, Always, Forever, Now. In 1999 he participated in the First Things First Manifesto signed by graphic designers, students and photographers who proposed a reversal of priorities in the way graphic design was used commercially. He designed the covers for David Bowie…read more

The Style Issue

Posted by in Trend Reports on Apr/2015

While working at the branding for Lucca Comics & Games Festival 2013, we were proposed an ambitious claim: “A Style Issue“. The organizers of Lucca Festival, a huge event with hundreds of thousands of attendees, wanted to renew their image combining a the pop imagery of comics, roleplaying games and videogames with the italian High Fashion tradition. A bold challenge, which included the art direction of the team of illustrators at Riot Games, more accustomed to League of Legends werewolves than to Paris’ catwalks. We choose a typographic branding, developing a…read more

It’s Bulletto Time

Posted by in New releases on Mar/2015

Script logos and calligraphy-inspired fonts are a big trend today. But script typography is not easy to use. Legibility issues, long ascenders and descenders, problems with all-uppercase words. We saw some interesting typefaces trying to address at least the readability issue – like the ubiquous Lobster font – but we were still not satisfied. We wanted to create a script typeface that was a bit like a swiss knife for designers, with easy to use features and a good result in display use but also in typesetting for short texts. This…read more

Typography Trend Report 2015

Posted by in Trend Reports on Jan/2015

Creative trends move fast. Digital communities, Behance first, understand this quite well. They work as a worldwide trend report, creating a network of shared influences and global trends not dissimilar to the ones that fashion designers are used to cope with. Not to be intended as simple copy and paste solutions, these dominant trends are useful to the designers to better understand cultural forces that shape visual taste, and to keep our design sense always fresh. Many of the dominant visual trends are linked to the mobile revolution. Each design project has today the…read more