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Type Trends 2020

Posted by in Promotion, Trend Reports on May/2020

At Zetafonts, we know that researching creative trends is a fundamental part of the design process for visual artists. Every year we study the global trends inadvertising, lettering, editorial and packaging design, trying to understand and define the most common choices in typography, type design and font selection. It is a process that allows us to refine and adjust our taste to a global sensibility, making it possible to create typefaces that look contemporary and fresh on the page and on the screen. This year we have distilled this research in a 140-page book: the Zetafonts Type Trends Look Book…read more

The Style Issue

Posted by in Trend Reports on Apr/2015

While working at the branding for Lucca Comics & Games Festival 2013, we were proposed an ambitious claim: “A Style Issue“. The organizers of Lucca Festival, a huge event with hundreds of thousands of attendees, wanted to renew their image combining a the pop imagery of comics, roleplaying games and videogames with the italian High Fashion tradition. A bold challenge, which included the art direction of the team of illustrators at Riot Games, more accustomed to League of Legends werewolves than to Paris’ catwalks. We choose a typographic branding, developing a…read more

Typography Trend Report 2015

Posted by in Trend Reports on Jan/2015

Creative trends move fast. Digital communities, Behance first, understand this quite well. They work as a worldwide trend report, creating a network of shared influences and global trends not dissimilar to the ones that fashion designers are used to cope with. Not to be intended as simple copy and paste solutions, these dominant trends are useful to the designers to better understand cultural forces that shape visual taste, and to keep our design sense always fresh. Many of the dominant visual trends are linked to the mobile revolution. Each design project has today the…read more