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Rediscovering Cairoli

Posted by in New releases on May/2020

This new technique is that of the deliberate anachronism and the erroneous attribution. This technique, whose applications are infinite, prompts us to go through the Odyssey as if it were posterior to the Aeneid and the book Le jardin du Centaure of Madame Henri Bachelier as if it were by Madame Henri Bachelier. This technique fills the most placid works with adventure. (Jorge Luis Borges) Specimen pages for Cairoli Tonda Neretta 1. The case of the old specimen It was at the October 2019 TypeThursday Florence meeting that we first discovered…read more

Type Trends 2020

Posted by in Promotion, Trend Reports on May/2020

At Zetafonts, we know that researching creative trends is a fundamental part of the design process for visual artists. Every year we study the global trends inadvertising, lettering, editorial and packaging design, trying to understand and define the most common choices in typography, type design and font selection. It is a process that allows us to refine and adjust our taste to a global sensibility, making it possible to create typefaces that look contemporary and fresh on the page and on the screen. This year we have distilled this research in a 140-page book: the Zetafonts Type Trends Look Book…read more