Cosimo Lorenzo Pancini | type blog

The Style Issue

Posted by Cosimo Lorenzo Pancini in Trend Reports on Apr/2015

While working at the branding for Lucca Comics & Games Festival 2013, we were proposed an ambitious claim: “A Style Issue“. The organizers of Lucca Festival, a huge event with hundreds of thousands of attendees, wanted to renew their image combining a the pop imagery of comics, roleplaying games and videogames with the italian High Fashion tradition. A bold challenge, which included the art direction of the team of illustrators at Riot Games, more accustomed to League of Legends werewolves than to Paris’ catwalks. We choose a typographic branding, developing a…read more

It’s Bulletto Time

Posted by Cosimo Lorenzo Pancini in New releases on Mar/2015

Script logos and calligraphy-inspired fonts are a big trend today. But script typography is not easy to use. Legibility issues, long ascenders and descenders, problems with all-uppercase words. We saw some interesting typefaces trying to address at least the readability issue – like the ubiquous Lobster font – but we were still not satisfied. We wanted to create a script typeface that was a bit like a swiss knife for designers, with easy to use features and a good result in display use but also in typesetting for short texts. This…read more

Typography Trend Report 2015

Posted by Cosimo Lorenzo Pancini in Trend Reports on Jan/2015

Creative trends move fast. Digital communities, Behance first, understand this quite well. They work as a worldwide trend report, creating a network of shared influences and global trends not dissimilar to the ones that fashion designers are used to cope with. Not to be intended as simple copy and paste solutions, these dominant trends are useful to the designers to better understand cultural forces that shape visual taste, and to keep our design sense always fresh. Many of the dominant visual trends are linked to the mobile revolution. Each design project has today the…read more