type blog

In the early days of March 2020, we shared with the design community our research on the typographic trends of the year. But the year reserved something that we couldn’t foresee and that has been a catalyst for sudden, profound and unexpected changes: the Covid-19 crisis. In a world that is continuously and deeply changing in unpredictable ways, is it still possible to discuss and identify trends related to typography and graphic design? Despite the pandemic, brands didn’t stop communicating and had to face the new expectations of their consumers. Companies learnt to adapt their communication and…read more

While working at the branding for Lucca Comics & Games Festival 2013, we were proposed an ambitious claim: “A Style Issue“. The organizers of Lucca Festival, a huge event with hundreds of thousands of attendees, wanted to renew their image combining a the pop imagery of comics, roleplaying games and videogames with the italian High Fashion tradition. A bold challenge, which included the art direction of the team of illustrators at Riot Games, more accustomed to League of Legends werewolves than to Paris’ catwalks. We choose a typographic branding, developing a…read more

Creative trends move fast. Digital communities, Behance first, understand this quite well. They work as a worldwide trend report, creating a network of shared influences and global trends not dissimilar to the ones that fashion designers are used to cope with. Not to be intended as simple copy and paste solutions, these dominant trends are useful to the designers to better understand cultural forces that shape visual taste, and to keep our design sense always fresh. Many of the dominant visual trends are linked to the mobile revolution. Each design project has today the…read more