Designed by Cosimo Lorenzo Pancini with the help of Mario de Libero and Nicolas Sendre Billout, Groot is a reinvention of the traditional industrial grotesque sans serif that adds a variable axis to control dinamically the superness of the curvature in inner space. The functional, industrial roots of the design - inspired by the model of the DIN grotesques - are respected faithfully in the proportions of the lowercase letters, while uppercase glyphs present many brutalist variations that reinforce the constructed and mechanical feel of the typeface.  While the base Groot family only applies a minimal effect to the curvature, the Bau subfamily pushes it to the limit, resulting in overlapping counters in the thin weight and in square counterspaces in the heavy one, and in a noticeable contrasted design overall. The resulting superfamily, fully customizable thanks to the variable typeface, can in this way effortlessly switch from a transparent utilitarian sans optimized for body text to a quirky display font with logo and editorial use.